by Deloris Mansfield – March 7, 2010

A study by Akamai Technologies found that if a web site takes longer than 4 seconds to load, 75% of visitors will not return to the site.   If you’ve loaded your site with banners, flashing graphics or heaven's forbid, a Flash intro, you're sunk.  Here's a handy tool to test your page load time and see what improvements you can make.WebPageTest is a free tool that lets you plug in your URL and then run a real-time browser test on the load time.  It displays a detailed report on each link and aspect of your page plus provides an Optimization Report with a checklist to help you quickly resolve any load issues.

In Tech Tips 254  we looked at URL shorteners which are simple programs that can cut the length of a URL address by up to 90%. While there are numerous shorteners (not hard to custom make your own shortener tool) out there, one that stands out is bit.ly   Bit.ly doesn't just shorten the URL but also tracks clicks and sources for you. It's a quick and easy, free resource to see how your links are converting.  It also serves to disguise your affiliate links.   Bit.ly automatically integrates into Twitter apps such as Tweetdeck.

One handy tool is something you see on most major blogs and web site pages you visit that allows you to easily share that page with others.  Wonder how it got there?  A nifty little service called AddThis.  With just a snippet of code you have an image that allows people to share your page via email, Digg,  Facebook, Twitter and more than 200 other services. The goal, of course, is to have your web page go viral. One person shares, then another and another and another etc.The cool thing about AddThis is that it custom fits each menu with the services your visitor normally uses. For example, if they usually share via Facebook or Digg, they will see those first. You can customize the widget to match the look and feel of your site plus determine what services you want it to display.  Oh, and did we mention AddThis is FREE.  Sign up at AddThis.com and get your button after 3 easy steps. Place the code between the tags and away you go. You can also choose to have AddThis track the activity of your button using "several different analytics reports to help you understand how your visitors are sharing your content."

Once you feel you've optimized your site the best you can and want to maximize your marketing and traffic building efforts then Google Analytics is for you.  It's the most comprehensive package of analytic tools you'll find for… free!  Sign up, place a snippet of code onto your site and Google will report back with VISITS, AVERAGE TIME ON SITE, BOUNCE RATE, PERCENTAGE OF CHANGE in those three.  You can set goals,  see exactly where your traffic originates from, browsers used and a plethora of other information. Way too much to cover here so the best way to get a more complete picture of all Google Analytics has to offer. Click here to take the Google Analytics Product Tour.One "must do" is to sign up for Google's free Webmaster Tools. You'll be able to see which phrases or keywords you're ranking well for, what pages are causing problems for Google when crawling your site, which pages are getting the most links, rss subscribers, etc.  You can create a Site Map and more.  Google will require you to verify that you do own the site by placing a small bit of code into your page and then have Google crawl your site.  Again, this really is an over-simplification of all that Google has to offer so block out some time and check it out.

So you’ve got that web site or blog up and running and would like to showcase great deals. Let's say you're not proficient in HTML or Dreamweaver but would to have a nice display of products from different merchants on your web site. Look no further than PopShops. PopShops is a datafeed aggregator that allows you to build "storefronts" with products from merchants all across the affiliate spectrum.  You determine the look and feel of your store with how many columns, rows, etc and fill them with products from merchants that you are affiliated with or would like to join.  When you sign up you'll fill in your ID number for the affiliate networks like Commission Junction, Linkshare, GAN, Pepperjam, ShareASale and more.  When you choose a product to promote, PopShops encodes the link with your network ID and away you go.  You don't have to go to each individual network and create a link for each product then post it to your web site individually. PopShops handles all that for you. Another great feature is that PopShops will automatically pull out-of-stock product from your storefront and notify you when datafeeds are down or no longer available. No more broken links on your site.As PopShops says:  "Easy enough for a 3-year-old to use." They offer a FREE basic plan which is a great way for you natural viagra alternative to take it for a test drive.  If you like what you see, and you will, you can always upgrade to their PRO or Enterprise Plan.  There's a 10% off coupon for Geeks.com Tech Tips readers. Just mention GEEKS10 when signing up for PRO or Enterprise.

Feel FREE (pun intended) to try any or all of these tools to inexpensively test different ways to generate more traffic, more sales. This has been just a cursory overview so visit the respective web sites for more details.  You have nothing to lose and everything to gain.  Any other tools you find handy that you'd like to comment on? Do share!

by Deloris Mansfield – February 28, 2010

Affiliate Marketing is an Internet marketing channel which started around 1994 with a pay-per-click program (PPC) hosted by an adult website. Amazon launched what it calls its“associate” program in 1996 and is considered to be the premier affiliate program. Since then, Affiliate Marketing has skyrocketed into a billion dollar industry with Forrester predicting that it will be a $4 billion market by 2014. There's no reason why you can't have a piece of that pie. It simply involves generating sales or leads for a merchant or company who pay you a commission. This makes you their affiliate or "publisher" in the industry jargon. The easiest way is to put a link to that merchant’s site or products and have visitors to your site click through and make a purchase or provide their information. The commission rate can vary from 1% of the sale amount up to even 75% in some cases. Some companies will pay you a "bounty" for a lead which can be a few dollars to hundreds of dollars. Sounds easy, right? Well it is easy to get started, but to be successful takes a lot of work and maybe just a tad bit of luck.

If you already have a web site or blog you're all set to sign up for affiliate programs. Most are handled by what are referred to as networks. These companies oversee the affiliate link structure, track sales and distribute commissions. One advantage of networks is that you can have access to hundreds of affiliate programs across a broad spectrum of markets all in one location. The top two networks are Commission Junction and Linkshare as well as other networks such as ShareASale, Pepperjam, Google Affliliate Network (GAN). If there is a merchant or web site you think you'd like to partner with, you can usually find that info on their home page. Check down at the bottom or naviagtion bar and look for a link that says "Affiliates" or Affiliate Program". That should lead you to whatever you need to know in order to sign up. Some merchants run their own in-house affiliate program so if you don't see them in one of the networks or agencies, again, check their web sites. Geeks.com uses Commission Junction to run its affiliate program though it also has an in-house affiliate manager. Geeks.com pays 3% of the sale to its affiliates and you can learn more about the program at geeks.com/affiliates. While it isn't absolutely necessary to have a web site or blog to do affiliate marketing, some merchants, like Geeks.com, require you to have one so make sure to check out their requirements. If you'd like to work name brand viagra online with PPC and Adword campaigns then you can try that as well but it can require a significant up-front investment. Merchants usually have strict PPC rules so find out what they are before you get started.

The caveat to affiliate marketing is that it is not for everyone, though many get rich quick ads and websites will try and convince you otherwise. Your best bet to find a niche, a subject that interests you, something you're passionate about so you'll stick with it. If you're into organic gardening, quilting, motorcross, snowboarding, whatever, build your site/blog around that and look for merchants that are a fit with your topic. Then you can add their links to your web site. So far, so good. Now you can make money while you sleep, right? Hang on there, don't expect to turn your income on auto-pilot unless you have people coming to your site to click those links and buy those products. That's going to involve some search engine optimization (SEO) work and traffic-attracting content for your site. There are lots of resources to help you with that as well.

Affiliate Marketing isn't rocket science, and there's no need to try and re-invent the wheel. There are plenty of FREE resources available for you to learn the ropes. AbestWeb Forum is the world's largest affiliate marketing forum with 60,000 members. You can find information on everything affiliate there. Successful affiliate mentors like James Martell will share their expertise via free downloadable ebooks and blogs to get you started and advice on how to be successful in this constantly evolving marketing space. And if you really want to dive in, there's the semi-annual Affiliate Summit Conference hosted by Shawn Collins and Missy Ward. Affiliate Summit West '10, held in January 2010, was the largest to-date with more than 4,000 attendees, gathering affiliates, merchants, networks, agencies and services, in one location. Shawn is recognized as one of the premier affiliate marketing authorities and also offers many resources to those just getting started via his blog, AffiliteTip.

As mentioned earlier, this isn't for everyone. So don't start out investing a lot of money till you're sure this is for you and you'll stick with it. To be part of the successful 5%, know up front that it's hard work, it's learning, it's time-consuming and it takes patience. But it can be exciting, fun and financially rewarding. You can make a few extra hundred dollars a month with minmal effort and there are affiliate marketers making 6 or 7 figure incomes. One of the most respected affiliate marketers is Mike Allen of Shopping-bargains.com. Mike turned his hobby of finding online deals for friends and family into a full-time netpreneur career. He currently has 8 employees, with 5 successful web sites including shopping-bargains sites for Canada and the U.K.

This is just a cursory look at affiliate marketing but gives you an overview of what's involved. Find your niche. Do your homework. Decide if this is a good fit for you. Don't fall for the get rich quick schemes. Don't invest more than you can afford to get started. Don't get discouraged. Have fun. Sit back and enjoy the ride.Next week, we'll look at some free tools and other resources you can use to enhance your sites and affiliate sales.